OUR STORY

Our story began as two close friends from the Gaza Strip, Israel, studying for our matriculation exams. While shopping for tools that we would use, we bought a pen that made a great impression on us. We fell in love with it, and was inspired to go into the elegant world of pens. 

 From this moment on, our passion led us on a quest to collect pens of luxurious value while we devoted our time to learning the art of writing, to fully understand the emotions, thoughts and feelings people who write feel, when using pens that have prestige.

 From this moment on, our passion led us on a quest to collect pens of luxurious value while we devoted our time to learning the art of writing, to fully understand the emotions, thoughts and feelings people who write feel, when using pens that have prestige.

Today, with a catalogue of over 2,000 products and a team with vast experience and specialist knowledge, we have a vast network of business partners and a large customer base in Israel. This is because of our commitment to providing the perfect combination of home and office products tailored to satisfy the needs of clients whether it is a gift or office equipment.

At Z.S.E Generation, we take pride in what we do. Thus, with our industry knowledge and expertise, we have earned the trust of reputable businesses who want to partner with us, based on shared values.

To be trustworthy, reliable and known for providing quality service that bolster satisfactory experiences not only for our customers, but for our partners as well, inform all our business interactions.

To provide top class products without compromising our values.

To offer timely services to meet our client’s goals and objectives.

To partner with businesses who share our core values, so we can better serve our customers.

To build trust based relationships with all our clients, and deliver exceptional customer service experience.

To become a leading art and writing equipment store in Israel, known for providing top quality tools for any occasion.